WHY HOTELS ARE FOCUSING ON COMMUNITY (The Airbnb Effect)

1.8K viewsover 6 years ago7m 22sScore: 75

Richard Fertig

Growth & Marketing
intermediate
OTA Strategy
Amenities
Market Research

Summary

Richard Fertig discusses the trend of hotels focusing on community to adapt to the Airbnb effect. He advises STR hosts to learn from the hotel industry, particularly in leveraging technology to reduce labor costs, while creating loyal customers.