Why I Think Repeat Guests Are for Suckers

Summary

In this episode, Luke Carl argues that focusing on repeat guests is a waste of time and a "broke" person's mindset. He believes hosts should focus on the millions of potential new guests who haven't yet discovered their property. He emphasizes that hospitality is key, but it can be done at any house and that it's better to focus on new guests than on incentivizing past guests with discounts or reward programs.