Why I'm Focused on Creating My Own Brand for the OBX Airbnb Project (not just separate Airbnbs)

Summary

Richard discusses the importance of branding for his OBX Airbnb project and how it will add more value than the individual properties. He emphasizes the need to create a community that speaks to adventurous and enthusiastic outdoor people and invests in branding consultants to create unique names, colors, logos, etc.