The Importance of Lifestyle Photos in STR Listings with Jordan Kahana | The Short Term Show
Summary
AI-generatedLearn how lifestyle photos featuring people in short-term rental listings can increase bookings and perceived value by helping potential guests visualize themselves in the space. Discover best practices for targeting your audience and avoiding common mistakes when using creators.
Key insights
Using lifestyle photos can lead to increased bookings and potentially higher per-night rates, as guests are more inclined to engage with listings that provide context and aspirational imagery.
Mistakes to avoid
Avoid showcasing only feet or inappropriate imagery in lifestyle photos, as this can detract from the listing's appeal and create a negative impression for potential guests.
Tools & resources
Big Magicbook
The book 'Big Magic' by Elizabeth Gilbert is recommended for inspiration on creativity, flow, and the relationship between oneself and one's work ethic and creativity.
Frequently Asked Questions
Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial