How to List a Vacation Rental Property
Summary
The short-term rental market is experiencing significant growth, and hosts need to ensure their listings stand out. This article from Properly highlights the importance of a compelling listing description, well-chosen property names, and professional photos to attract guests and gain bookings.
Key Insights
- •The vacation rental market is predicted to grow by $79.30 billion by 2026, at a compound annual growth rate of 8.42%.
- •Guests are increasingly choosing private accommodations over hotels.
Action Items
- ✓Name your vacation rental to give it a unique identity and make it easier for guests to find your listing.Effort: lowImpact: medium
- ✓Research what other hosts in your market are offering and what guests are looking for to create a compelling rental description.Effort: mediumImpact: medium
Tools & Resources
- →Properly: Properly's Listing Setup service includes market-related data and analysis to help hosts build the perfect listing and stand out from the crowd.
Related News

The Next Chapter of Flexible Work Looks More Like Hospitality Than Real Estate
This article discusses a shift in the flexible workspace market, emphasizing hospitality over real estate. For STR hosts, this suggests the importance of providing exceptional guest experiences, such as personalized touches, to foster positive word-of-mouth and repeat bookings.

Why Travel’s Biggest Brands Are Becoming Dangerously Boring
This article discusses the trend of travel brands becoming less distinctive and more generic. While not directly about STRs, it highlights the importance of creating a unique brand identity and guest experience to stand out in a competitive market.
Why Listing Quality Breaks at Scale And How to Stop It from Draining Revenue
A recent study of Airbnb listings reveals that poor listing quality significantly impacts visibility, guest trust, and ultimately, revenue, even in professionally managed portfolios. Hosts should prioritize clear and consistent listing content across photos, descriptions, and amenities to improve their ranking and booking conversion. Consider the Listing Optimizer tool for identifying content gaps.

Rove Bets on the ‘Hotelization’ of Workspaces with Its New ‘HQ by Rove’ Concept
This article discusses the "hotelization" trend in commercial real estate, where office spaces are designed with hotel-like amenities and services. The HQ by Rove concept in Dubai is highlighted as a model that integrates hospitality principles into workspaces, offering flexibility, wellness-focused design, and community-building features. Hosts can consider this as a source of design/amenity inspiration and a signal of changing guest expectations.