Expedia Cuts Marketing Staff—Will Vrbo Hosts Feel the Impact? - RSU by PriceLabs
Summary
This article discusses Expedia's recent marketing staff cuts and potential impacts on VRBO hosts. The cuts may lead to changes in marketing strategies and decreased visibility for listings. Hosts should stay informed about platform changes and optimize their listings for search to maintain bookings.
Key Insights
- •These staffing changes could impact how VRBO markets listings.
- •Expedia, VRBO's parent company, has reduced its marketing staff.
Action Items
- ✓Hosts should actively monitor their listing performance on VRBO.Effort: lowImpact: medium
- ✓Consider optimizing listing descriptions and photos for better search results on the platform.Effort: mediumImpact: medium
Tools & Resources
- →PriceLabs: The article is from RSU by PriceLabs.(pricelabs.co)
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