Insight
Genius loyalty program intersects with AA, with repeat customers increasingly booking homes.
Alternative Accommodations Powered Booking.com’s Q3 2025, And the Trend Isn’t Cooling
Summary
Booking.com's alternative accommodations (AA) are booming, driven by growth in Asia, the U.S., and cross-border travel. This trend indicates a shift in traveler preferences, with homes providing stability and attracting diverse guest demographics, so hosts with listings on Booking.com may want to review their strategies.
Key takeaway