Three years of growth: The state of Airbnb-friendly real estate
Summary
Airbnb's "Airbnb-friendly" program, which allows part-time hosting in apartments and condos, is expanding with partnerships to help renters find these buildings. Hosts in the program are earning significant supplemental income, and new collaborations aim to streamline renter discovery. Consider finding out if your property is eligible and leverage these partnerships to attract renters.
Key Insights
- •The typical part-time apartment host in the Airbnb-friendly program earned about $3,900 across 34 nights of hosting, which is roughly 2.5 months of rent for the average U.S. renter.
- •Participating properties saw up to 1.5× more search impressions, 88% more property views, and 64% more high-intent leads compared with non-Airbnb-friendly properties.
Action Items
- ✓If you own or manage a property, explore the possibility of participating in the Airbnb-friendly program to attract and retain residents.Effort: mediumImpact: medium
Tools & Resources
- →Entrata: Airbnb is partnering with the property management platform Entrata.
- →Apartment List: A major focus this year has been expanding renter discovery through platform partnerships—most notably with Apartment List.
Common Mistakes
- ⚠Failing to explore partnerships with platforms like Apartment List and Entrata could mean missing out on significant marketing advantages and potential renter leads.
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