- Home
- /
- News
- /
- February 2026
- /
- Jeff Hurst on Why Midterm Rentals Are Gaining Ground in a Mature STR Market
Jeff Hurst on Why Midterm Rentals Are Gaining Ground in a Mature STR Market
Summary
Jeff Hurst, CEO of Furnished Finder, explains the rise of midterm rentals (30+ day stays) in mature STR markets. He highlights differences between midterm and short-term rentals, the guest profile, operational aspects, and the investment logic. This shift provides stability, fewer turnovers, and caters to guests undergoing transitions.
Key Insights
- •Midterm rentals are becoming a significant strategy in mature STR markets.
- •Midterm rentals offer fewer turnovers compared to short-term rentals.
Action Items
- ✓Consider implementing midterm rental strategies to stabilize occupancy and reduce turnover in mature markets.Effort: mediumImpact: medium
Tools & Resources
- →Hostfully: Streamline operations with Hostfully, offering free onboarding ($1000 value) when mentioning the Alex & Annie Podcast.(hostfully.com/influencers/alex-annie/)
Related Videos

More from Growth & Marketing
Airbnb and Duolingo are teaming up to promote language travel for Gen Z. This initiative aims to inspire younger generations to explore new cultures through language learning and travel, leveraging the platforms' combined reach. The partnership could boost bookings in various destinations.
Vacarya, a short-term rental management company, has expanded its portfolio to 400 properties across North America. This signifies growth in the STR market and demonstrates increasing demand for professional management services. Hosts can consider using professional management as they grow their portfolios.
This article from Condé Nast Traveler announces that Airbnb users can now book hotels through the platform. This presents both advantages and potentially changes the competitive landscape for traditional hotels and hosts. It's crucial for STR hosts to understand the implications of this expansion for guest expectations and marketing strategies.
Curated by Learn STR by GoStudioM

