Jeff Hurst on Why Midterm Rentals Are Gaining Ground in a Mature STR Market

VRM Intel·Published Feb 12, 2026·Growth & Marketing
Summary

Jeff Hurst, CEO of Furnished Finder, explains the rise of midterm rentals (30+ day stays) in mature STR markets. He highlights differences between midterm and short-term rentals, the guest profile, operational aspects, and the investment logic. This shift provides stability, fewer turnovers, and caters to guests undergoing transitions.

Key takeaway
Insight

Midterm rentals are becoming a significant strategy in mature STR markets.

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Curated byLearn STR by GoStudioM·Summary synthesized by AI · sourced from VRM Intel