Insight
Most travel brands are still operating with a limited, fragmented view of their guests, with 70% or more of website/app traffic remaining anonymous.
New Guide: The Identity Gap Holding Back Travel Marketing Performance
Summary
A new guide from Wunderkind highlights that most travel brands struggle to identify their audience, creating a significant barrier to direct bookings and marketing performance. The guide emphasizes the importance of identity resolution to enhance existing marketing channels like email and SMS, to better personalize communications. By recognizing more visitors, brands can improve conversion rates and marketing efficiency.
Key takeaway