First-time homebuyers’ shrinking presence — what it means for real estate agents

what it means for real estate agents·Published Apr 24, 2026·Growth & Marketing
Summary

The declining share of first-time homebuyers is shifting real estate dynamics, focusing agents on relationships and repeat clients. Boomers staying put constrains inventory and increases competition for smaller homes. Agents must emphasize value over the 'American Dream' and guide repeat buyers on smart financial moves. The long-term success of agents hinges on adaptation and building relationships.

Key takeaway
Insight

The share of first-time homebuyers has fallen to 21% of all transactions, the lowest level since 1981.

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