Insight
In 2026, 71% of travelers plan to spend on food and culinary experiences, making dining the most popular experience category, ahead of adventure, culture, and wellness.
The F&B Strategy That Starts With Winning Over Locals, Not Just Guests
Summary
Hotels are transforming F&B into revenue drivers by attracting locals, not just guests. Compelling dining can now account for over half of a hotel's non-room revenue, with 71% of travelers prioritizing culinary experiences in 2026.
Key takeaway