Insight
This ambitious target aims to position the U.S. as the world's most-visited country, surpassing France.
Travel Execs Push Trump for 100 Million+ International Visitors by 2030
Summary
U.S. travel execs aim for 100M+ international visitors by 2030, a 46% increase from 2025. This ambitious goal could make the U.S. the top global tourist destination, surpassing France. The World Cup showcased the nation, but current inbound tourism is still lagging.
Key takeaway
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