Insight
Choice Hotels is moving away from a 'build-and-buy' strategy that involved acquiring brands needing tune-ups and developing company-owned properties. The focus is shifting back to core growth and asset-light operations.
Choice’s New CEO Has 3 Top Fixes — Plus $450 Million in Hotels to Sell
Summary
Choice Hotels' new CEO plans to grow U.S. room count, close revenue gaps with rivals, and sell underutilized real estate. The company is shifting away from its 'build-and-buy' strategy to focus on core growth and asset-light operations.
Key takeaway
Curated byLearn STR by GoStudioM·Summary synthesized by AI · sourced from Plus $450 Million in Hotels to Sell