Insight
Airbnb searches in Ann Arbor increased by over 160% in anticipation of the Oklahoma versus Michigan game.
Airbnb searches up over 160% for Oklahoma versus Michigan game in Ann Arbor
Summary
Game day surges are driving significant demand for STRs. Searches for Airbnb in Ann Arbor during the Oklahoma vs. Michigan game saw a 160% increase. This highlights the impact of major events on local STR occupancy and pricing.
Key takeaway