Insight
Even with the advancement of specialist platforms, revenue from booking single-day tours or landmark visits is relatively small compared to accommodation bookings.
Experience Pure Plays Are Winning, OTAs Are Still Catching Up
Summary
Specialist experience platforms like GetYourGuide are leading the market, while major OTAs are still adapting. Despite smaller booking values for tours, these specialists are gaining traction, though direct bookings by offline tour operators remain significant.
Key takeaway