Insight
Co-branded credit cards currently represent 5% of Allegiant Air's revenue, with the airline aiming to increase this to match legacy carriers who earn closer to 15%.
Allegiant CEO Says Credit Cards Are the Airline’s Biggest Revenue Opportunity
Summary
Allegiant Air is focusing on growing its credit card and loyalty programs, aiming to increase non-ticket revenue. Currently at 5%, the airline sees a significant opportunity to match legacy carriers, who earn closer to 15% from co-branded credit cards.
Key takeaway