VRS630 - Build Trust, Book Direct: Lessons from Louis Andrews of OVO Network

Summary

This episode features Louis Andrews from OVO Network, discussing how to build trust and a successful direct booking strategy. The episode highlights the importance of niche branding, trust-building, technology, and website user experience in achieving conversion success. Heather Bayer also mentions CottageLINK Rental Management's success in reaching 85% direct bookings.