4,000+ Bookings Later: Short-Term Rental Insights from Luke Carl

Summary

Luke Carl, co-founder of The Short Term Shop, shares insights on scaling an STR business. He touches on market research for property acquisition, operational efficiency, and future industry trends. Carl stresses the importance of understanding your target market and avoiding over-monetizing the guest experience. He prefers to invest in simple but nice amenities, and warns about the risk of fire pits after personal experience. He built his massive portfolio without partners by reinvesting cash flow, and using methods like the BRRR method and 1031 exchanges.