The Art of Being Seen in an Increasingly Distracted World

Summary

This Vacation Rental Formula Business School webinar emphasizes the importance of standing out in the crowded STR marketplace through content marketing by providing potential guests valuable, location-specific information. It presents a four-step process for creating engaging multi-media content, along with basic equipment recommendations for audio and video production, and highlights a strategy for effective distribution through a direct booking website that draws in traffic from social media channels.