The Right Way to Use Influencers to Promote Your Airbnb (Without Getting Burned)

Summary

In this video, Thanks for Visiting offers advice for STR hosts who are interested in partnering with social media influencers. The hosts cover what to consider before the partnership, how to vet the creator, setting goals for bookings or brand awareness, the types of deliverables to ask for, how to protect the property with contracts and insurance, and pricing considerations. They suggest hosts avoid the trap of getting lost in a creator's follower count and missing the opportunity to partner with hyper-local "micro-influencers".