Behind The Scenes of A Vacation Rental Powerhouse: The Casiola Story - VRS 539
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Vacation Rental Formula Business School
Summary
Dennis Goedheid, founder and CEO of Casiola, shares his journey from a printing business to managing 350 homes in Orlando, Aruba, and Miami. He discusses strategies around branding, revenue management, OTAs, technology, the importance of a welcoming guest experience, and why the owner's experience is critical to long-term success.



