Build a Brand of Properties that are Alike for Success in the Short-Term Rental World

Summary

According to Mark Simpson, it's important to build a brand of properties that are very much alike and create a niche so you stand out among the competition. He gives an example of how his company, Boostly, narrowed its focus to providing marketing tactics for short-term rentals, specifically for hosts with between 1-20 properties, direct booking tactics, tools and techniques.