Building Your STR Brand Through B2B Marketing (Ep448)
Summary
Kimberly Thomas from Roam Vacation Rentals discusses B2B marketing for short-term rentals. She emphasizes networking to build referral sources, particularly targeting real estate agents and property managers who don't handle short-term rentals. Securing leads requires a thick skin, creativity, and consistent efforts, as cold calling and outreach can be challenging. Also, pay attention to how a website works, rather than throwing a ton of money into SEO alone.
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