Direct Bookings & Paid Ads for Airbnb (Are they worth it?)
Summary
James Svetec discusses whether using direct bookings and paid ads are worth the time and money. He suggests new hosts should focus on optimizing their listing on OTAs and increasing their bookings. He also explains direct bookings work well if you want to reward return guests with a lower rate while still making more because you are cutting out OTA commissions.
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