How We Saved The Summer For A Rental Agency
Summary
In this webinar, Mike Bayer and Jason Beaton discuss how they helped a vacation rental agency recover from a significant drop in bookings during the summer of 2019. They outline a seven-step strategy focusing on website development, lead generation, email marketing, booking engine optimization, data analytics, and traffic generation, emphasizing the importance of adapting to changing booking patterns and leveraging digital marketing tools.
More from Growth & Marketing
Countries are simplifying visa processes to attract Indian tourists, a rapidly growing outbound tourism market. France is offering visa-free airport transit and simplifying visa procedures for students, while Armenia allows visa-free entry for Indian passport holders with valid permits. These developments could indirectly boost STR demand in these destinations.
Airbnb introduces Reserve Now, Pay Later, allowing guests worldwide with moderate or flexible cancellation policies to book without immediate payment. This flexibility, already successful in the U.S., targets group trips and budget-conscious travelers, driven by new data showing demand for flexible payment options in Asia Pacific. This innovation complements existing payment options to boost bookings.
This Skift article highlights Airbnb's experimental airport pickup service, raising speculation about potential future ventures. The platform's expansion beyond accommodations may signal a broader move into travel services, possibly including flights. This could significantly impact the STR landscape by integrating transportation and lodging.
Curated by Learn STR by GoStudioM