Optimizing Your Direct Short-Term Rental Booking Marketing with iBooked.Online

120 viewsPublished: June 27, 202436m 21sScore: 78
Growth & Marketing
intermediate
Direct Booking
Market Research
Repeat Guests
Guest Communication
Pricing Strategy

Summary

In this Hospitable Hosts episode, Bart Sobies of iBooked.Online shares his expertise in direct booking strategy, particularly relevant for small to medium-sized STR hosts. The discussion covers misconceptions, effective traffic strategies, and how to tailor your website and guest communication to resonate with your target audience, stressing the importance of unique branding and thoughtful ROI.

Related Videos

More from Growth & Marketing

Waste Reduction and Women’s Empowerment: Airbnb Supports Yayasan R.O.L.E.

Airbnb's Community Fund supports Yayasan R.O.L.E. in Bali, focusing on waste reduction and women's empowerment through education and training for employment in the hospitality sector. The program also supports environmental stewardship and waste management, aligning with sustainable tourism practices. The donation is a recognition of the work done by the Indonesia Airbnb Host Community.

about 20 hours agoBali, Indonesia75
News article thumbnail
Starwood Hotels’ CEO on Why the Revived Brand Is Staying Small

Starwood Hotels, after a revival, plans to remain a small, intentionally curated brand, focusing on high profitability. CEO Raul Leal highlights the importance of compelling content and experiences, leveraging social media and AI chatbots for discovery. This strategy reflects changing market dynamics and the power of content marketing.

1 day ago65
News article thumbnail
Kayak’s New Ad Campaign Signals a Marketing Dilemma as AI Grabs Share

Kayak's new ad campaign overlooks the impact of AI on travel planning, a notable shift as one-third of U.S. travelers now use AI for travel research. The ads focus on traditional booking methods. This missed opportunity may lead to a slower adoption of Kayak's services against competitors leveraging AI.

1 day ago75

Curated by Learn STR by GoStudioM