Secret to Why We Don't Have Vacancies at Our Extended Stay Rentals - 21 Reasons
Summary
This video introduces the 'Bear Marketing' strategy for extended stay (mid-term) rentals, which uses a matrix of 7 target audiences and 3 communication channels to eliminate vacancies. Host Al Williamson explains that when a property is empty, the solution is to switch audiences or messaging methods, moving beyond just Airbnb to include offline outreach and specialized online platforms.
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