Secret to Why We Don't Have Vacancies at Our Extended Stay Rentals - 21 Reasons

Al Williamson - LeadingLandlordOct 27, 20215m 5s229 viewsScore 75
Growth & Marketing
intermediate
extended stay marketing
multi-channel marketing
audience segmentation
vacancy reduction
rental marketing strategy
M

Summary

AI-generated

This video explains the 'bear marketing' strategy for extended stay rentals, focusing on reaching seven different audiences through three distinct channels (online, offline, social media). Hosts will learn how to strategically position their listings to minimize vacancies and maximize bookings.

Key insights

  • Different audiences require tailored approaches; for example, reaching healthcare professionals might involve different tactics than reaching general network contacts.

Mistakes to avoid

  • Relying solely on platforms like Airbnb overlooks the broader, three-dimensional market for rentals, potentially leading to missed opportunities and vacancies.

Tools & resources

  • Google My Businesstool

    Google My Business acts as the 'yellow pages' for your business, helping people find your company online.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial