The Business of Luxury Short-Term Rentals - EP 487 Vacation Rental Success Podcast
Summary
Caleb Hannon from Stay Lake Norman discusses how he transitioned from mortgage lending to managing luxury short-term rentals, emphasizing the importance of branding, high standards, and building personal connections with guests and owners. He stresses the need to know your value, find the best-in-class partners, and focus on reverse engineering ROI for property upgrades. Stay Lake Norman's branding and focus on luxury have helped them stand out in a competitive market.
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