How to Create a Consistent Vacation Rental Brand with Louise Brace of Rental Tonic

Summary

This video features a discussion with Louise Brace of Rental Tonic, focusing on the importance of building a strong and consistent vacation rental brand in order to target the right guests, communicate clear values, and highlight the emotional and functional benefits for guests. The video details the steps to take when starting out including taking the time to really craft a tagline that can represent who you are and what you do with simple ease.