Increase bookings with organic traffic on your short term rental website

Summary

This video discusses how to drive traffic to a direct booking website through paid ads, advertising to past guests, and optimizing for search engines (SEO). It then focuses on SEO strategies, namely defining the target audience, conducting keyword research, and writing quality content. The presenter provides a Lodgify discount code (LYDIA10 for 10% off) and several search engine optimization tips to increase traffic to a direct booking website.