Should you run paid ads for direct booking? #shorts #airbnbhost
129 viewsabout 3 years ago0m 52sScore: 75
James Svetec
Summary
The video discusses the potential risks of using paid ads for direct bookings, including losing money if the ads are ineffective, having to manage payment processing and the risk of fraud, and managing guest expectations. The speaker recommends starting with platforms like Airbnb where payments and expectations are managed by the platform, reducing the host's burden.



