Should you run paid ads for direct booking? #shorts #airbnbhost

129 viewsabout 3 years ago0m 52sScore: 75

James Svetec

Growth & Marketing
beginner
Direct Booking
OTA Strategy
Airbnb

Summary

The video discusses the potential risks of using paid ads for direct bookings, including losing money if the ads are ineffective, having to manage payment processing and the risk of fraud, and managing guest expectations. The speaker recommends starting with platforms like Airbnb where payments and expectations are managed by the platform, reducing the host's burden.