Step 7: Managing Properties for Others

Summary

This video segment focuses on branding and marketing for property managers, explaining how to define your unique selling proposition (USP) and cultivate a brand identity that resonates with your target audience. Topics include creating a brand name, logo, cohesive visual identity, and your brand voice to establish a strong marketing strategy, use online booking platforms on your terms, establish local partnerships, and stay up-to-date with industry trends.