VRS631 - Are You a Digital Sharecropper? Taking Back Control with Humphrey Bowles

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Vacation Rental Formula Business School

Growth & Marketing
intermediate
Direct Booking
OTA Strategy

Summary

Humphrey Bowles, founder of Truvi, discusses "digital sharecropping" - building a STR business dependent on platforms like Airbnb, Vrbo, and Booking.com. He stresses the importance of reclaiming control, focusing on direct bookings, and owning the customer relationship to create genuine entrepreneurial success.