Marketing Monday with Bill Faeth and Chris Wharton
Summary
Bill Faeth and Chris Wharton outline a 2025 listing refresh strategy focused on using guest sentiment to reorder photos and descriptions. They introduce advanced techniques for manual revenue management, specifically how incremental price drops throughout a single day can outperform automated dynamic pricing. The discussion emphasizes that every listing photo must drive a conversion decision and that 'manual activity' on platforms can signal the algorithm for better visibility.
More from Your Listing
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Curated by Learn STR by GoStudioM