Marketing Monday with Bill Faeth and Chris Wharton

236 viewsPublished: January 7, 202544m 45sScore: 88
Your Listing
intermediate
Photography
Listing Description
Pricing Strategy
Revenue Management
Guest Reviews

Summary

Bill Faeth and Chris Wharton outline a 2025 listing refresh strategy focused on using guest sentiment to reorder photos and descriptions. They introduce advanced techniques for manual revenue management, specifically how incremental price drops throughout a single day can outperform automated dynamic pricing. The discussion emphasizes that every listing photo must drive a conversion decision and that 'manual activity' on platforms can signal the algorithm for better visibility.

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