I Used to Think STR Design Was an Expense. Now Every Property We Own Is Professionally Designed
Summary
This video discusses the importance of professional design in short-term rentals (STRs) as a revenue driver, not just an expense. It emphasizes data-driven design strategies, niching down to target specific audiences, and amenity stacking to create memorable guest experiences and maximize ROI, highlighting the shift from generic designs to branded, experiential properties.
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Curated by Learn STR by GoStudioM