European Vacation Rental Platform Awaze Felt Affordability Squeeze in 2025

Skift·Published Sep 9, 2026·Pricing & Profitability
European Vacation Rental Platform Awaze Felt Affordability Squeeze in 2025
Summary

Awaze, Europe's largest vacation rental group, saw revenue slip 1.3% in 2025 despite a 20% EBITDA rise. The company held rates flat to attract cost-conscious travelers amidst an affordability crisis, aiming for occupancy gains. Direct bookings remained strong at 72%.

Key takeaway
Insight

Awaze reported a 1.3% slip in net revenue to €378 million ($511 million) in 2025.

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