STR News.

This article discusses the importance of collecting guest email addresses for direct bookings and building brand loyalty, using StayFi as a tool. Hosts can use this method to generate repeat business and reduce reliance on OTAs. Consider implementing StayFi or similar WiFi marketing tools to capture guest emails and engage with them.

This VRM Intel article from January 2021 highlights that while Vrbo is outperforming Airbnb for vacation rental managers, direct booking remains the dominant revenue source. This underscores the importance of a multi-channel distribution strategy for hosts to maximize earnings. The article doesn't give specific figures but implies a large difference in revenue from direct bookings.

This article discusses SEO strategies for driving direct bookings to your STR website. It covers keyword research, content creation, and using platforms like Uplisting to create an easy-to-use direct booking site. Hosts should focus on high-impact keywords and relevant content to improve their search ranking and increase direct bookings.

This article from Get Paid for Your Pad discusses how to drive direct bookings to your short-term rental website using Your Porter. It emphasizes the importance of a direct booking website, the benefits of Your Porter's features (SEO optimization, payment processing), and provides strategies for attracting traffic to your site.