STR News.

Forge Holiday Group is expanding its commercial leadership with four new senior appointments to drive growth. These hires focus on owner onboarding, owner success, accommodation revenue, and ancillary revenue, aiming to strengthen their commercial flywheel and enhance property performance.

Airbnb's "Local Favorites" campaign highlights celebrity-curated city guides for FIFA World Cup 2026™ host cities. These guides offer authentic neighborhood experiences beyond typical tourist spots, featuring local eateries, shops, and unique stays, promoting deeper guest connection and exploration.

Ennismore's IPO filing offers insights into Airbnb's potential hotel strategy. The article highlights the exchange of hotel credibility and F&B depth for Airbnb's demand and home revenue. Ennismore is valued at €3.2 billion, with potential for a US listing.

The Short Term Shop achieved #11 on the 2026 RealTrends Top 1000 list, standing out as the only STR-specialized team. This recognition highlights significant success and specialization within the competitive short-term rental market.

Holidu has acquired Gites.com, a move set to expand its vacation rental presence in the Netherlands. This acquisition signifies consolidation within the STR market and potential shifts in distribution for properties listed on Gites.com.

Holidu expands its European reach by acquiring Gites.com, a Dutch vacation rental platform. This acquisition, Holidu's 14th, integrates local platforms into its tech ecosystem, aiming to provide hosts with more bookings and less work.

Corporate housing offers steady monthly income, filling gaps between STR bookings. Key steps include confirming local rules, furnishing to a professional standard, and listing on niche platforms. Pricing must cover costs plus profit, benchmarked between hotel and long-term leases.

Casago has divested almost all of Vacasa's property manager acquisitions, converting many into franchises. This strategic shift signifies a consolidation and rebranding trend within the vacation rental management sector, impacting how properties are operated and marketed.

Casago acquired Vacasa for under $100M and is divesting most of its 32,000 units, turning many into franchises. This signals a shift in large-scale STR management.

Ennismore is expanding its all-inclusive strategy beyond its Rixos brand, testing it with lifestyle brands like Mondrian in Cancun. This move aims to redefine all-inclusive by shedding buffet-and-wristband associations.

Hotels are facing stiff competition from Airbnb, particularly during major events like the World Cup. Airbnb's flexibility and unique offerings are drawing travelers, challenging traditional hotel models. Hosts should leverage this trend by optimizing their listings for event travelers.

Airbnb's marketing efforts around the World Cup have successfully lured US travelers away from traditional hotels. Data indicates a shift in booking preferences, highlighting the platform's growing appeal for event-based travel. This trend suggests potential for increased demand and competition.

Airbnb leveraged the 2026 World Cup with a targeted marketing push, successfully drawing US travelers away from traditional hotels. This indicates a growing trend of STRs capturing major event audiences, impacting hotel occupancy and offering opportunities for hosts.

Century 21's COO highlights escalating tech demands driving M&A in real estate. Acquisitions are now cross-state, enabled by technology. Brokerages above $2M GCI need robust tech and resources to compete.

Booking Holdings is consolidating Booking.com, Agoda, and Priceline into a new B2B unit, overseen by Agoda CEO Omri Morgenshtern. This move aims to strengthen Booking's position against Expedia in B2B travel offerings for corporate partners.

RedDoorz plans a 2027 IPO on the Singapore Exchange, aiming to raise $39-$77.5M for acquisitions across India, Australia, and SEA. They are scouting villa management and extended-stay operators, signaling industry consolidation and growth opportunities.

VueStay Vacations, backed by Trivest Partners, has launched managing 4,500 homes across eight US states. The company leverages the Casago franchise network for centralized support in revenue management and marketing, aiming for a hyper-local hospitality experience.

This article analyzes Vrbo's recent commercial campaigns and their effectiveness compared to its "Eavesdrop" marketing strategy. It delves into where Vrbo's advertising spend actually yields results for hosts on the platform.

Minor Hotels is expanding into Sharjah's nature and heritage retreats, aiming to attract international visitors. This move signifies a shift from domestic/regional focus to a global audience, leveraging a larger operator's reach for growth beyond current limits.

Vrbo's new "Eavesdrop" content series targets specific growing markets like Paradise Valley, Montana, aligning with Expedia's trend data. This strategy focuses on building search-focused content hubs for long-term traveler attraction, potentially impacting margins.

Uber and Google Maps are evolving into 'super apps' using AI. Uber, a commerce engine, aims for discovery, while Google Maps, a discovery engine, seeks to own transactions. This convergence impacts travel distribution and offers new avenues for hosts.

Accor and H World Group are linking loyalty programs and distribution across 19,000 hotels in China, Europe, and the Middle East. The partnership begins with 240 hotels and aims to eventually cross-sell their entire portfolios to a combined 430 million members.

Lollapalooza drives significant travel demand in Chicago, with out-of-state searches up 20% and Gen Z interest up 15%. Hosts earned over $6.4M last year. Airbnb Experiences offer unique backstage access and local activities, boosting community earnings.

Airbnb is expanding its Online Experiences, betting on scalable digital hosting. This move signifies a shift towards leveraging technology for broader reach and accessibility in the hospitality sector.