Eggs in Multiple Baskets with Mark Simpson | Short Term Rental Management with Luke Carl
Summary
This episode features Mark Simpson, who shares his extensive experience in short-term rentals, specifically discussing his journey with podcasts and emphasis the importance of building a brand to generate direct bookings. He stresses that focusing on the ideal customer (the "avatar") and offering excellent service sets hosts apart from the competition, and a separate website helps to maintain a professional and trusting relationship with potential guests.
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