STR News.

This article reports that the National Advertising Division (NAD) has recommended Vrbo modify its advertising practices. The NAD's recommendations suggest potential adjustments to how Vrbo presents its services to the public. Hosts using Vrbo should stay informed about these changes to ensure compliance and understand how they affect their listings.

Airbnb has won a legal claim against VRBO concerning the use of Nick Saban's commercials. This ruling impacts how competitors can use advertising involving public figures. The implications could affect marketing strategies for both platforms. This victory highlights the importance of intellectual property rights within the short-term rental market.

The Vrbo Fiesta Bowl will host the College Football Playoff semifinal again, providing a potential revenue boost for hosts in the area. This recurring event highlights the importance of seasonal pricing and optimizing listings for peak demand. Hosts should proactively prepare their properties for increased bookings and adjust pricing accordingly.

This article discusses a potential devaluation of the VRBO platform, where the rewards for the same property might differ depending on which platform the listing is on. This could impact revenue management strategies and overall profitability for hosts, as the platform dynamics may change. Hosts need to carefully analyze their platform strategies.

The Vrbo Fiesta Bowl returns to Arizona on January 8, 2026, creating a surge in demand for short-term rentals near the event. This presents an opportunity for hosts in the area to maximize revenue. Hosts should prepare their listings for increased bookings by ensuring high-quality photos and competitive pricing.

The Houston City Council has passed new regulations for short-term rentals, affecting platforms like Airbnb and VRBO. Hosts in Houston need to be aware of these new rules to ensure compliance.

This article discusses Expedia's recent marketing staff cuts and potential impacts on VRBO hosts. The cuts may lead to changes in marketing strategies and decreased visibility for listings. Hosts should stay informed about platform changes and optimize their listings for search to maintain bookings.

This article highlights key platform updates for short-term rental hosts. Airbnb is launching a co-host marketplace in Japan, offering hosts new support options. Vrbo plans to delist underperforming listings, impacting host visibility. Booking.com is investing in India and AI. These changes signal shifts in the STR landscape.

Houston, Texas is implementing new regulations for short-term rentals (STRs). Hosts in Houston will need to understand and comply with these new rules. This is crucial for all Houston-based hosts to avoid potential penalties and ensure their listings remain active.

The Houston City Council is debating the specifics of a short-term rental ordinance, which has caused delays in the implementation of regulations for platforms like Airbnb and Vrbo. Hosts in Houston should stay informed on the evolving regulations as they directly impact their ability to operate.

Vrbo is implementing new marketing technology to enhance its traveler targeting capabilities. The goal is to provide a more personalized and relevant experience for guests, potentially improving booking rates for hosts. This update reflects the platform's commitment to optimizing its offerings for both travelers and property owners, enhancing its competitive position in the STR market.

As more towns in Connecticut consider regulating short-term rentals, hosts need to be aware of potential changes. This includes staying informed on local ordinances, which may affect where they can operate and how their rentals are managed. Understanding and complying with evolving regulations is key for continued operation.

The City of Houston has postponed the vote on a new ordinance concerning short-term rentals like Airbnb and Vrbo. This means that proposed regulations are delayed. Hosts in Houston should stay informed and watch for updates on potential new rules.

Houston, Texas is considering implementing regulations on short-term rentals, like Airbnb and VRBO. This could impact your ability to operate in Houston. Stay informed about any potential changes to local regulations.

A Dallas-Fort Worth suburb now has the legal right to limit Airbnb and VRBO rentals. Hosts in the area need to be aware of potential local regulations. Check for any updates to local ordinances.

Vrbo's marketing strategy is taking a playful approach, directly contrasting itself with Airbnb in its latest ad campaign. The article suggests Vrbo is focusing on differentiating its platform through humorous content. This shift highlights the ongoing competition for user attention and market share within the short-term rental industry.

This article discusses VRBO's marketing strategy, specifically its billboard campaign targeting Airbnb. The focus is on whether the 'trolling' approach is effective advertising for VRBO. It raises questions about brand perception and the competitive landscape of the short-term rental market. The impact examines what works for VRBO in this campaign.

New Milford, CT has approved guidelines for short-term rentals, including platforms like Airbnb and Vrbo. This suggests the town is working to create a safe atmosphere for STRs, but hosts should stay informed of specific regulations.

VRBO's 2025 Vacation Rentals of the Year are revealed, highlighting top properties and trends. The article likely showcases desirable amenities, locations, and design elements, which can help hosts optimize their listings. Learn how to emulate these successes to attract more guests and boost bookings.

VRBO has announced its Vacation Rentals of the Year for 2025. This annual selection highlights top-performing properties based on factors such as guest reviews, amenities, and overall experience. Hosts can gain insights into what makes a successful listing and potentially adapt strategies for improved performance. The announcement offers valuable insights for hosts aiming to enhance their listings and attract more guests.

Vrbo released its Top Vacation Homes for 2025, suggesting a preview of upcoming travel trends. This announcement offers insights into desirable amenities and locations. The article provides a valuable preview for hosts looking to optimize their listings and anticipate guest preferences for the coming year.

VRBO's annual awards, the Vacation Rentals of the Year for 2025, are revealed. This highlights the top properties based on guest reviews, amenities, and overall experience, shaping market trends. Find inspiration for your listing, focusing on guest satisfaction and property features to attract bookings in competitive markets.

VRBO's 2025 top vacation rentals showcase futuristic design and amenities, including automated systems and guest-centric spaces. These properties highlight evolving guest preferences, emphasizing smart home integration and unique experiences. Learn how to stay ahead of these trends in the competitive STR market.

This article highlights 15 kid-friendly VRBO rentals designed to appeal to families. Focusing on unique and memorable vacation experiences, the article aims to inspire hosts to improve their listing to target families, providing insights into amenities and design choices. Consider incorporating these elements into your listing to attract family travelers.